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Capital Allocation Partners [SM]Capital Allocation Partners [SM]Dedicated to Raising Assets for a Select Group of Institutional Investment ManagersCapital Allocation Partners [SM]
ABOUT CAP
SERVICES
MANAGEMENT TEAM
THE MARKETS
PARTNERS
CAP ADVISORY BOARD
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Partnership. Opportunity. Leadership. Success.

Services

We engage in a structured product positioning process to build a marketing collateral system and sales story that maximizes distribution:

Marketing Consultation

  • Review existing materials
  • Consult to support development of a key manager profile, product profile, targeted presentation and RFP/RFI response series
  • Consult regarding necessary compliance and disclosures
  • Consult regarding specific channel positioning and the sales process
  • Consult regarding ongoing data requirements to meet monthly and quarterly reporting expectations
We implement an active market penetration strategy to expand opportunities:

Marketing Penetration

  • Formalize opportunities: market trends analysis, channel analysis, target prospects
  • Consult and implement database population strategy
  • Create a formal prospecting plan
  • Support implementation of new marketing collateral and strategy
  • Support ongoing RFP/RFI process
We lead the sales process and guide new business installation:

Distribution

  • Provide immediate access to full network of established relationships
  • Proactively position of firm and product to the consultant community
  • Prep team and participate in finals presentations
  • Guide installation process for new business to ensure seamless transition

"We believe there is significant opportunity for investment managers to raise AUM across a wide variety of channels. Our job is to create those opportunities and to position our partners to win."
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